We'll keep the name out of this one because somebody who shouldn't know this might just find out about it. And those who know about it will know exactly who it is . . .
You saw the photo posted under the Photos - Old label of the group who went to Florida for the Luther League Convention. That trip happened during the summer before our senior year. Somewhere about Tennessee or Kentucky, and I don't know if it was on the way down or on the way back, a group of the conventioners wandered into a local tavern. The server came to the table to take orders, and if my memory serves me right, told the group they only served beer.
No problem for this classmate. He said, "I'll have a Schlitz!" No matter that he was on a church trip and that he was soon in training for the football season. So from that time forward, at least through the football season, his nickname was often "Schlitz", and may even be today, for all I know.
I wasn't there so can't vouch for the details, but I'm sure there will be those reading this who can firm up the story!